汕頭大學(xué)商學(xué)院戰(zhàn)略管理課程

一、戰(zhàn)略管理課程概述Course Description

　　This course aims to introduce the concepts of strategic management and provide students tools to identify organizational strategies and examine the processes by which firms formulate and implement strategies. Students should be able to develop analytic and decisions making skills to deal with conditions of uncertainty and ambiguity after they learn this course. The particular emphasis is to work with real world cases along with the course material in a way that will make it easier for students to apply the processes of strategy management.

二、課程目標(biāo)Course Objectives

Specific objectives of this course including:

1. To develop an understanding of the elements of the Strategic Management process, research and theories.

2. To learn how to apply the Strategic Management process to real life business cases, including current world/business news, and develop recommendations to help firms create and sustain competitive advantage.

3. To improve your analysis ability, problem solving and communication skills through on-class discussion and the use of various team and individual assignments.

4. To develop an appreciation for the general manager’s cross-functional perspective of complex problems and the decision making process required to build strategy in organizations.

三、課程要求Course Requirements 

Students are expected to have read all assigned readings prior to class so that they will be prepared to participate during the on-class discussion. 

Students are required to access individual assignments on the Online Exam System (http://202.192.155.210/exam ) and submit their finished assignments upon deadline.

四、課程教材Course Material 

Strategic Management: An Integrated Approach, 7th Edition, Charles W. L. Hill, Gareth R. Jones. 2007, Houghtom Mifflin: Boston; New York

Online Students Material: http://college.cengage.com/business/hill/strategic/7e/student_home.html

 Additional readings will be assigned. Refer to teaching powerpoints or Virtual Class Website(虛擬教室系統(tǒng)) for specific articles. 

五、汕頭大學(xué)戰(zhàn)略管理課程主題Course Schedule

1、戰(zhàn)略領(lǐng)導(dǎo)Strategic leadership Ch1 

2、外部分析External analysis Ch2 

3、內(nèi)部分析Internal analysis Ch3 

4、職能層戰(zhàn)略Functional-level strategy Ch4 

5、業(yè)務(wù)層戰(zhàn)略Business-level strategy Ch5 

6、業(yè)務(wù)層戰(zhàn)略與產(chǎn)業(yè)環(huán)境Business-level strategy and industry environment Ch5 

7、高技術(shù)戰(zhàn)略Strategy in high technology industries Ch6 

8、全球化背景下的戰(zhàn)略Strategy in global environment Ch7 

9、公司層戰(zhàn)略：水平整合、垂直整合和戰(zhàn)略外包Corporate strategy: horizontal integration, vertical integration, and strategic outsourcing Ch8 

10、公司層戰(zhàn)略:多元化、收購和內(nèi)部創(chuàng)業(yè)Corporate strategy: Diversification, acquisitions, and internal new ventures Ch9 

11、企業(yè)績效、公司治理和商業(yè)倫理Corporate performance, governance and business ethics Ch10 

12、單一產(chǎn)業(yè)企業(yè)的戰(zhàn)略實(shí)施Implementation in a single industry Ch11 

13、多元化和全球化企業(yè)的戰(zhàn)略實(shí)施Implementation in multi-industries and globalization Ch12 

14、戰(zhàn)略領(lǐng)導(dǎo)Strategic leadership Ch13 

15、小組報(bào)告Team presentation I   

16、小組報(bào)告Team presentation II 　在職研究生招生